Choose Secondhand first, choose relove.

Waste not, want not… Shop sustainably this 2021.


-Textile is the second largest polluter in the world, just after oil industry.

-20,000 litres of water used to process 1kg of cotton, equivalent of 1 t-shirt and a jeans. –

85 % of the daily needs in water of the entire population of India would be covered by the water used to grow cotton in the country. 
100 million people in India do not have access to drinking water.

  • Stephen Leahy, The Guardian


Choose to prelove instead of buying new. Choose secondhand first because it is affordable, find great treasures and we can avoid adding to the growing amount of textile that is going into landfills or incinerators. Choose to buy ethically.

Fashion Karma is a social enterprise that is making an effort to encourage everyone to rethink their relationship with preloved items and embrace the #relove lifestyle. Find unique pieces so that you don’t look like everyone else, a sense of discovery that you never know what you are going to find, getting bargains and the best part is knowing that you are giving a second life to clothes that would have been otherwise thrown away.

Remember, it doesn’t have to be new to be awesome.

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